SHUKYU celebrates the thirtieth anniversary of the J.League with this special book, The Design Story of J.League. This book provides an in-depth look at the J.League in the context of design and covers aspects such as logos, emblems, jerseys, mascots, merchandising and advertising. These topics are explored through valuable archive material and interviews with people involved in the J.League, both now and in the early days. By looking at the J.League and clubs from a different angle, you may discover something new. This book is not only for J.League and football fans, but can also be enjoyed from the perspective of design and 90s culture. There is a saying that ʻthe future is in the pastʼ, and the J.League is what it is today because of the accumulation of the last thirty years. That fact will not change in the future.
Contents
1993
Match Archive
J.LEAGUE Document Archive
The Story of the J.League from Its Opening to the Present Day | Saburo Kawabuchi
Emblem / Logo
J.LEAGUE Symbol / Logotype
Thoughts behind the Symbol Mark | Takuya Onuki
2023 J.LEAGUE Club Emblems / Logos
1993 J.LEAGUE Club Emblems / Logos
Jersey
1993-2022 J.LEAGUE Club Jerseys | Selected by Classic Football Shirts
1993 J.LEAGUE Club Jerseys
A Look Back at 30 Years of J.League Jerseys | Tomosan
How the Original 10 Jerseys Were Created | Shigeki Narahara
The Potential of Design in a Football Club | Yosuke Aizawa
Mascot
2019 / 2023 Mascot General Election
2023 J.LEAGUE Club Mascots
1993 J.LEAGUE Club Mascots
Merchandise
1993-1998 J.LEAGUE Merchandise Archive
Behind the Creation of the Mascot, Emblem and Merchandising
Advertising
J.LEAGUE Advertising Archive
2023
Branding the J.league | Takram
The future of J.league | Yoshikazu Nonomura × Hirofumi Kiyonaga
SHUKYU celebrates the thirtieth anniversary of the J.League with this special book, The Design Story of J.League. This book provides an in-depth look at the J.League in the context of design and covers aspects such as logos, emblems, jerseys, mascots, merchandising and advertising. These topics are explored through valuable archive material and interviews with people involved in the J.League, both now and in the early days. By looking at the J.League and clubs from a different angle, you may discover something new. This book is not only for J.League and football fans, but can also be enjoyed from the perspective of design and 90s culture. There is a saying that ʻthe future is in the pastʼ, and the J.League is what it is today because of the accumulation of the last thirty years. That fact will not change in the future.
Contents
1993
Match Archive
J.LEAGUE Document Archive
The Story of the J.League from Its Opening to the Present Day | Saburo Kawabuchi
Emblem / Logo
J.LEAGUE Symbol / Logotype
Thoughts behind the Symbol Mark | Takuya Onuki
2023 J.LEAGUE Club Emblems / Logos
1993 J.LEAGUE Club Emblems / Logos
Jersey
1993-2022 J.LEAGUE Club Jerseys | Selected by Classic Football Shirts
1993 J.LEAGUE Club Jerseys
A Look Back at 30 Years of J.League Jerseys | Tomosan
How the Original 10 Jerseys Were Created | Shigeki Narahara
The Potential of Design in a Football Club | Yosuke Aizawa
Mascot
2019 / 2023 Mascot General Election
2023 J.LEAGUE Club Mascots
1993 J.LEAGUE Club Mascots
Merchandise
1993-1998 J.LEAGUE Merchandise Archive
Behind the Creation of the Mascot, Emblem and Merchandising
Advertising
J.LEAGUE Advertising Archive
2023
Branding the J.league | Takram
The future of J.league | Yoshikazu Nonomura × Hirofumi Kiyonaga
